.Manly Bands is a direct-to-consumer dealer of men's bands. The firm released in 2016 after John Ruggiero, the co-founder with his wife Michelle, couldn't locate an appropriate wedding ceremony band.This is actually Ruggiero's 2nd appeal on the podcast. In April 2021, our company talked about the firm's starting, unique ring components, as well as even more. Since then, Manly Bands has obtained its supplier. The creation of rings from, mention, Port Daniel's scotch gun barrels or even Fender guitar cords makes powerful video recording, states Ruggiero, best for storytelling on social media sites and somewhere else.The whole entire sound of our talk is actually embedded below. The transcript is actually revised for length and also quality.Eric Bandholz: Provide our team a run-through of what you do.John Ruggiero: My better half, Michelle, as well as I began an on the web ring firm called Manly Bands in 2016 to deal with a concern of wedding bands for guys. Our team were merely married. I possess sizable hands and could not find a band that I just liked that was not overpriced. My options were actually buying from a magazine or even possessing something tailor-made.I found yourself purchasing coming from a web site. The ring got here in a level mailer, without container or even customer support. It was actually an unpleasant knowledge by today's ecommerce specifications.Our experts received gotten married to, transferred to Florida, and needed to have a work. We told ourselves, "We're each entrepreneurs. Why don't our company produce our very own company?" We discussed the sorts of troubles our company 'd observed and also just how to resolve all of them. My band adventure came up, and our experts decided to try to address it for various other people.Our objective when our team began was actually to pay lease. Our experts thought creating a married couple 1000 bucks a month coming from this would certainly be fantastic. We considered it a way of life business, not high-growth. It was merely Michelle as well as me in our garage designing rings and also delivering them out to clients. Our team had appealed one thing. Our message reverberated along with potential customers.Michelle as well as I make a superb staff. I produce concepts, and she is actually the implementer. A considerable amount of our success visits her innovative mind. She titles the rings and cultivates characters. She links the rings to clients. Illustrating a ring only as "eight-millimeter dark" didn't cut it.Our company designed bands coming from distinct materials, like Port Daniel's barrels or exclusive steels. Your business took off. Since then, our company've increased considerably. Our experts currently have more than 55 individuals in the Manly Bands family members. Regarding one-half of those are band craftsmens that do work in our just recently obtained production shop in Utah.Bandholz: When did you obtain a supplier?Ruggiero: Concerning a year and also a fifty percent earlier. Our experts had actually been their consumer for a long times, so we knew them properly. Many of their organization was actually retail, which didn't rate of interest our company-- mosting likely to mom-and-pop jewelers. They kept their wholesale clients as well as trademark name. Our team obtained a number of their properties and also brought over workers.Prompting a manufacturing staff has been just one of the best traits our experts have actually done. It's been actually unbelievable to go out certainly there and view them make bands out of Fender guitar cords or steel from an M1 Abrams tank.Bandholz: Exactly how carries out internal production effect advertising and marketing?Ruggiero: It's been large. Taking a cam to the opposite of the office and filming the team making use of turrets to cut the metallic poles or even bourbon barrels right into bands makes for extraordinary video clip. Our company possess our video camera team out there continuously. Our company use that video on our social networks and also in our ads and also newsletters. We try to ensure that given that a lot of providers in the males's band room do not produce. They drop ship or order from international and afterwards transport it out. However our experts want it to last a lifetime and also be actually one thing people may take pleasure in.Our experts've had a bunch of results with our armed forces culture compilation, where our experts source unique military products. Our team have the M1 Garand rifle inventory, the hardwood part, from War of the nations I. Enjoying our team placed that in the lathe and also reduced a part out for a ring is actually fascinating.Our marketing for those bands refer to the history, the soldiers, where the tool was utilized, and also factors like that. My better half and also I studied filmmaking in college. Our team utilize our abilities to educate as well as tell a story. As an example, I just recently got an email coming from a consumer that shared that his gramps made use of to drive M1 tanks. The client skilled one of those bands to his grandfather, and they had fairly a mental substitution. It behaves to assist customers get in touch with their past and also generate something meaningful.Bandholz: Where can individuals acquire a band from you?Ruggiero: ManlyBands.com. Our team possess images on Instagram, also. I'm on Twitter as well as LinkedIn.